According to Desiree Peterkin Bell, as the number of threats to business continues to increase, it is important for organizations to develop and maintain a robust crisis communication strategy. In an age of instant news and instant information, organizations should communicate in real time to give employees the most up-to-date information. Crisis communication must include several elements, including real-time news, collaboration between authorities, businesses, and organizations, and the use of technology. Listed below are some of the key aspects of crisis communication.
Effective crisis communication-Desiree Peterkin Bell
If citizens have confidence in their government and in their institutions, they will have little difficulty in implementing effective crisis communication. Crisis situations present a series of challenges. While they are fast-paced, victims do not have much time to prepare for a crisis. During a crisis, there is also intense scrutiny by constituents, who try to assign blame and find negative news about an organization. This makes it critical for leaders to communicate effectively during a crisis.
The use of multiple media has become crucial, as it has allowed government leaders to reach a broader target audience. While traditional media usually capture the older demographic, social media are catching younger generations. By using a variety of media, the government can avoid conflicting messages and strengthen credibility by maintaining a consistent and credible source. This also allows for faster diffusion of information.
The government ensured direct communication with stakeholders whenever necessary. In addition, local primary health workers stayed in contact with individuals who had chronic medical conditions and contacted them directly. The government also ensured the availability of information in English, Spanish, and Portuguese.
coordination and cooperation between authorities
Desiree Peterkin Bell explains, the role of non-governmental actors (NGO) in crisis communication is critical in overcoming the challenges of crisis situations. In crisis situations, non-governmental organizations work alongside representatives from public and political organizations. In the coding-framework, there are three broad categories of organizations: for-profit organizations, non-profit associations, and citizen groups. However, many organizations fall outside of one of these categories. In order to achieve effective crisis communication, the roles of NGO’s and non-governmental organizations should be coordinated and facilitated.
When crisis management becomes a necessity, stakeholders must come together to develop and implement a plan for the response. There are several key elements to crisis management: an assessment process, a team, a crisis action plan, and timely communications. Developing and implementing a crisis communication plan requires a detailed plan and clear roles and responsibilities. By addressing these four key elements, the team can better coordinate the crisis management process and make it more effective.
Effective crisis communication is coordinated, timely, truthful, and consistent. Ineffective crisis communication can lead to greater media coverage, stakeholder scrutiny, and permanent damage to reputation, brand equity, and bottom lines. Effective crisis communication requires proactive monitoring and cooperation between the organizations, authorities, and businesses. So how does it work? By addressing each crisis as it arises, crisis management becomes a more effective solution.
Desiree Peterkin Bell-It uses technology
In Desiree Peterkin Bell’s opinion, as the need for effective crisis communication rises, so have the tools available for executing effective communications campaigns. Critical event management software helps organizations activate crisis response teams quickly and efficiently. The software works through the logistics of the crisis, while allowing users to focus on other tasks. Other forms of communication include voice, email, push notifications, digital signage, and fax. Each has its own pros and cons, but they all have their benefits. This article explores three of the best crisis communication tools.
The process of responding to a crisis involves activating an action plan and mobilizing different actors. Once the crisis has passed, recovery can last months or even years. During this time, emergency services return to the preparedness phase to evaluate their actions and lessons learned. Technology is crucial to crisis management, and it is used in all phases of a crisis to make the response and recovery phase more effective. It is possible to implement innovative technologies at any phase of a crisis to facilitate better management.