Desiree Peterkin Bell
Desiree Peterkin Bell, president and CEO of DPBell & Associates, is a two-time best-selling author, award-winning, seasoned political and brand strategist, and advocate who seeks to lead movements, not moments. Her 20-plus years of experience with some of the biggest names in politics, as well as those in the cultural and global landscape, solidified her position as a trusted advisor, brand builder, and key figure in political, public affairs, and strategic circles.
Always driven by purpose, Desiree Peterkin Bell is focused on championing causes that amplify the voices of people of color and other underserved and marginalized communities.
After Desiree graduated as a National Urban Fellow (New York) with a master’s degree in public administration, she went to work for former Mayor Bart Peterson in Indianapolis. Her work included addressing several key community issues, such as affordable housing and economic development. However, after 9/11, Desiree decided to return to her hometown of New York, working for then-Mayor Bloomberg’s administration as a Supervising Legislative Representative.
While working for Bloomberg, Desiree Peterkin Bell championed three historic pieces of legislation in public law: The New York City Smoke-Free Air Act of 2022, Tort Reform, and the Film Tax Credit. Recognized for her initiative, resourcefulness, and tenacity, Desiree was asked to serve as Vice President of Government Affairs of NYC Marketing. She secured multi-million dollar sponsorships for the city from major corporations, including Universal Studios, General Motors, The Latin Grammys, and the Country Music Awards.
Frequently Asked Questions
Learn more about Desiree Peterkin Bell’s professional journey, leadership experience, accomplishments and purpose-driven work.
Who is Desiree Peterkin Bell?
Desiree Peterkin Bell is the president and CEO of DPBell & Associates, a two-time best-selling author, an award-winning political and brand strategist, and an advocate for underserved and marginalized communities. With more than 20 years of experience, she has advised influential leaders, organizations, brands and movements in politics, public affairs, communications, entertainment and global culture.
What is DPBell & Associates?
DPBell & Associates is an award-winning strategic communications and public affairs firm founded by Desiree Peterkin Bell in 2016. The firm represents movements that create lasting change, brands that matter and people who want to make a meaningful difference. Its team serves national and international clients from locations including Washington, D.C., New York City, New Jersey, Los Angeles, Tel Aviv and countries across Africa.
What services does DPBell & Associates provide?
DPBell & Associates provides services in public relations, crisis communications, brand management, brand development and positioning, strategic counseling, political consulting, media training, digital organizing, content development, event production, stakeholder engagement and strategic partnerships. The firm frequently advises executives, organizations and Fortune 100 and Fortune 500 companies.
What government positions has Desiree Peterkin Bell held?
Desiree has held senior government and communications roles in Indianapolis, New York City, Newark and Philadelphia. Her positions have included Supervising Legislative Representative in the Bloomberg administration, Vice President of Government Affairs for NYC Marketing, Director of Communications for Newark Mayor Cory Booker, and Director of Communications and Strategy and City Representative for Philadelphia Mayor Michael A. Nutter.
What did Desiree accomplish while working in Newark?
As Director of Communications for then-Mayor Cory Booker, Desiree built an award-winning, modern communications network that expanded the mayor’s social media presence to approximately 1.1 million followers within four years. During her tenure, Newark’s Office of Communications was recognized by the New Jersey League of Municipalities as the Best City Office of Communication in New Jersey.
What major events did Desiree help lead in Philadelphia?
In Philadelphia, Desiree held leadership roles connected to some of the city’s largest events and initiatives. Her work included Wawa Welcome America, the Philadelphia Marathon, The Philadelphia Collection, Jay-Z’s Made in America Festival, the Forbes 30 Under 30 Summit and Pope Francis’ historic visit. She also helped formulate and negotiate Philadelphia’s successful bid to host the 2016 Democratic National Convention.
What role did Desiree have in President Barack Obama’s campaign?
Before accepting her senior roles with the City of Philadelphia, Desiree served as Senior Advisor of Communications for Obama for America in Pennsylvania. She led the development and execution of a statewide communications strategy covering all seven of Pennsylvania’s media markets.
What international work has Desiree led in Africa?
Desiree and the DPBell & Associates team have worked in more than 15 African countries. She led public relations, marketing and brand strategy for The Mic Africa, an award-winning and Emmy-nominated music competition and docuseries connecting African music, arts and culture with audiences worldwide. The campaign generated approximately one billion media impressions and secured major Times Square billboard placements for African artists.
What awards and professional recognition has Desiree received?
Desiree’s recognition includes the 2023 Innovation Award from the Women’s Business Awards, a 2023 PR News Top Women honor, the Trailblazer Award from the Philadelphia Association of Black Journalists and recognition in PRWeek’s 40 Under 40. She has also been honored by the Philadelphia Tribune, Black Enterprise and the Philadelphia Business Journal, and she is a Shorty Award winner.
What is Desiree Peterkin Bell’s educational background and purpose?
Desiree graduated from Swarthmore College, where she studied Political Science and Education and received the Dean’s Award for exemplary community service and outstanding achievement. She later earned a master’s degree in public administration through the National Urban Fellows program. Her personal experiences shaped her commitment to racial equity, community empowerment, mentorship and helping the next generation—especially young women of color—develop resilience and create meaningful change.
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